Erin Park


 Erin is a New York based interdisciplinary graphic designer specializing in branding, typography, and motion graphics. Graduated with a BFA in Design from the School of Visual Arts.









Branding
  1. New York Film Festival
  2. The Governors Ball
  3. Familihear


Motion
  1. Self Portrait
  2. Korean Food Gimbap


Editorial
  1. Twenty Love Poems

About

Archive


Familihear

Branding, Motion

For the SVA AI Hackathon, I collaborated with Julie Choi, Shirley Li, and Kevin Park to develop Familihear, an AI-powered communication platform designed to help immigrant families better understand each other across language and cultural gaps. I focused on the brand identity, using a serif typeface and warm color palette to create a human-centered and approachable visual tone. In the wordmark, the two “i” letters are refined to resemble two people, symbolizing connection, while the “l” is shaped like a speech-bubble tail to represent conversation.

The logo mark extends this concept, shaping the letter “F” to subtly resemble an ear, merging the brand initial with the idea of listening and emotional clarity. We also designed FAMBUD, a pairable earbud device connected to the app that translates language, tone, and emotion in real time and generates personalized conversation topics to encourage deeper family communication. I also created an interactive prototype to demonstrate how users would experience the product and its features.








©2026 ErinPark.